COnsumer BEhaviouR Erasmus Network (COBEREN)
is a network of expert partners in Consumer Behaviour in Europe (31 research teams in 38 countries) with the purpose of analysing and disseminating knowledge on Consumer Behaviour.
Its character is a non profit nature and it is rooted on the basis of the funds obtained from the European Commission, having accepted the proposal of the Academic Network COBEREN.
We have analysed the Consumer Behaviour and the Culture in 31 countries. Quantitative and innovative Qualitative Techniques have been applied. A book has been published. Other outputs have been: 31 country reports, papers, a conference, two data bases (secondary and primary data). This initial research was specialized on the beverage market.
This network is directed by the University of León
(Carmen Rodríguez Santos).
If you need further information please contact